U Show Movie 宜欣影城
地址:海南海口
面积:634㎡
项目简介:
UShow以极富个性化的创意视角和未来感的设计语言,重新诠释了工业与商业文明的关系。设计师通过放大技术的合理性与空间的灵活性,来极力宣扬机械美学和新技术的美感,为生活在钢筋水泥铸就的都市之中的人们,打造了一个视觉效极其果震撼的梦幻世界。
大厅内对空间进行了全面开放,以夸张的色调和前卫的造型统纳全局。人工售票与零食饮料分设独立柜台,节约了顾客排队等候的时间。裸露的天花、悬挂着的飞行器模型与艺术装置、线条简单的铁艺桌椅、素净的水泥砖地面、大幅的电影海报……整个空间将返璞自然的风情与现代人的生活方式相结合,兼容朴实素雅与时尚现代,把科技感与工业风展现得淋漓尽致。
不同于一般的公共空间,影院的构成更倾向于一个商业综合体,涵盖了观影和零售两大功能区域。其设计基础不仅仅是一个“创意”,而是一套“流程”,涉及与策划、招商、运营、营销的配合。为了将城市肌理完美融入空间设计之中,设计师巧妙地把集装箱元素与零售综合体相结合,保持了建筑主体的部分原有特性的同时,利用更加强调工业化的材质,缔造出一种全新的空间美学。
Project name:U SHOW MOVIE
Project address:HaiKou
Area:634㎡
Project Profile:
With highly personalized creative perspective and futuristic design language, UShow reinterprets the relationship between industry and commercial civilization. By enlarging the rationality of technology and the flexibility of space, designer tried his best to promote the aesthetic feeling of mechanical aesthetics and new technologies, creating a dream world with extremely shocking visual effects for people living in cities made of reinforced concrete.
Fully opened to the space, the hall integrates the overall with exaggerated colors and avant-garde styling. Manual ticketing and snacks and beverages are set up with independent counters, saving customers waiting time in line. Bare ceilings, hanging aircraft models and artistic devices, wrought iron desks and chairs with simple lines, plain cement brick floors, and large film posters... Combining the natural feeling with modern people’s lifestyle, compatible with simplicity, elegance, fashion and modernity, the whole space shows the sense of science and technology and industrial style incisively and vividly thoroughly.
Unlike the general public space, the composition of cinema is more inclined to be a commercial complex, covering two major functional areas of film viewing and retail. Its design basis is not only a "creativity", but also a set of "processes", involving cooperation with planning, investment promotion, operation and marketing. In order to perfectly integrate the urban texture into the space design, the designer skillfully combines the container elements with the retail complex, maintaining some of the original characteristics of the main body of the building, meanwhile, creating a brand-new space aesthetics by making use of materials that place more emphasis on industrialization.





